Meyer Shank Racing has announced Charter's telecom brand Spectrum will serve as the primary sponsor for one of its cars at ...

Logos help with quick identification and mean something to a brand. They tell a story, build trust, signify essential elements of business philosophy, and most importantly, make brands unforgettable.

More James Gilbert/Getty Images Upper Deck will be the primary sponsor for Tyler Reddick's No. 45 Toyota Camry XSE, with the brand logo visible within the car's livery. Fans of 23XI Racing are in ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Reddick, the driver of the No. 45 23XI Racing Toyota, is running a Jordan Brand paint scheme with the ... with a black rectangle over the famous Air Jordan logo. The paint scheme is in celebration ...