At the beginning of the year, without so much as a press release, Quaker Oats ... background. In 2010, Quaker adopted the font Archer (also used by Newsweek and Wells Fargo) for their new logo.

The Quaker Oats man featured on the boxes of ... The traditional logo featured Larry on a white background with his fuller face centered within a gold band. The new image has the man in front ...

Quaker Oats is releasing a new name and logo for its “Aunt Jemima” products, finally retiring the racist stereotype that has adorned its pancake mixes and syrups for decades. The name “Aunt ...

After 131 years, the Aunt Jemima name and image will be scrubbed from syrup bottles and pancake mix packages because they are “based on a racial stereotype,” Quaker Oats revealed. The company ...

PepsiCo-owned Quaker Oats, a leading packaged Oats brand, has changed its packaging design and logo. It is the first major change from the brand since its India launch in 2006. As per a press ...

Quaker Oats has not yet announced what the replacement name and logo will be. Uncle Ben’s rice, you’re next.

The Aunt Jemima brand is getting a new name and image. In a statement on Wednesday, Quaker Oats said “we recognize Aunt Jemima’s origins are based on a racial stereotype.” The Aunt Jemima ...

Quaker's brand-design firm. And today, people associate oatmeal with "energy and healthy choices," he says. To signal these qualities in the logo without losing a sense of history, Hornall ...

Quaker Oats has announced that the Aunt Jemima logo will be removed and the breakfast brand renamed as its “origins are based on a racial stereotype,” the company announced in a press release ...