What about Apple, with its iconic logo? Size, shape, font, and other design-related details are factors in a great brand design, but color is critical–it even has the potential to affect ...

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design ... infographic about the psychology of color ...

"But what kind of logo design goes along well with those ideas?" asks Haiyang Yang, an assistant professor at the Carey Business School. Yang, an expert in consumer psychology, partnered with ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape ...

Do not let design distract consumers, in the event your logo is too difficult to decipher or too dubious to describe. In comparison, the right logo can inspire loyalty and instill a love for ...

One of the ways of doing this is by understanding the psychology of design. This course will help you to understand how the brain works, consumer psychology and what really drives your customer.