the accounting firm formerly known as PriceWaterhouseCoopers. The new logo isn’t static. Rather, it morphs in endless varieties. (Akin to this logo by Pentagram, which we recently covered.) ...

The new branding includes a simplified logo consisting of the initials "pwc" in lower-case type. In practice, the initials "PwC" have been used interchangeably with "PricewaterhouseCoopers" both ...