By Margaret Casandra CATO In today’s hyper-connected, experience-driven economy, a company’s brand is no longer its only ...

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

Getting your branding right is a hefty undertaking, alongside everything else you need to do to make your business a success ... “From my experience, sharing my personal stories and ‘work wins’ on ...

A strong online presence isn’t built overnight, but those who invest in it consistently stand out, attract opportunities and gain lasting credibility.

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal ... further brand recognition. A study of 597 corporate logos, published in the Harvard Business Review ...

Whether meeting someone new, watching a movie trailer, or clicking on a brand’s homepage, one thing holds true: first impressions matter. In psychology, it's known as the "primacy effect," ...

A new phishing campaign is targeting small business owners on Facebook with fraudulent emails that look like official ...

The Global Market for Brand Licensing was estimated to be worth USD 337610 Million in 2023 and is forecast to a readjusted ...

In response to the turbulent socioeconomic climate they’ve grown up in, young consumers are embracing escapist aesthetics, ...

Branding isn't just what your company looks like - it’s how it feels. It’s the gut instinct people have when they see your ...

“On the LPT side, I’ve seen our logo in hot pink camouflage — it is the period at the end of their personal brand.” “We do have qualification for agents coming into the Aperture brand ...