For example, when we launched the Pepsi Titan Project (the company’s first logo and visual identity refresh in 14 years ... and this season was no different. Our long history of sports associations ...

We'll take a deep dive to answer those questions and more in a comprehensive history of the term's origin ... 1977: The IHSA licenses the term to Pepsi and Wilson Sporting Goods.

Their pinstripes and interlocking NY logo are ubiquitous ... and place into storage the 123-year history of the most famous team in American sports. The roof of the Rays’ ballpark, Tropicana ...

Even giants in the beverage industry can be humbled by the public's unforgiving taste buds. Let's hope these discontinued ...

In a throwback to peak ’90s pop culture, the Backstreet Boys hit the Daytona 500 with a nostalgic performance and exclusive ...

They are like the fanciful and unofficial “logo mash-ups” that one can find online suddenly made real. Over history ... whose ...

The British public are furious over the rebrand of the beloved books and stationery retailer WH Smith, which has been sold for £76m and will be renamed as TGJones by its new owners. At such a critical ...

Located just across from Camp Randall Stadium, Mickie’s has been feeding University of Wisconsin students, faculty, and ...

Mickie’s Dairy Bar is precisely this kind of endangered treasure, a breakfast institution that has been feeding hungry ...