Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

firing laser pulses at researchers' eyes -- to push the eye past "spectral sensitivities" and to "elicit a color beyond the natural human gamut." In this case, respondents described the color as ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

which essentially allowed the human eye to perceive a color "that never occurs in natural vision," the study read. Getty Never miss a story — sign up for PEOPLE's free daily newsletter to stay ...

Scientists in California claim to have discovered a new jaw-dropping color no human has ever seen before. The catch? You have to zap your eyes with ... Only five people have seen the mysterious ...

And today, I envy five regular human beings who, after having their eye cones temporarily rewired with a laser, were able to perceive a new color outside ... The people in the experiment didn ...