Norton Richardson Paint & Body Shop, 901 W. 5th N St. in Summerville, has earned official certification from Collision ...

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

Logos represent investments of time, money and creativity to produce trademarks or service marks that evoke the essence of a company's offerings and identify them to the consuming public.

Crash Champions, the fastest-growing founder-led provider of high-quality collision repair services in the U.S., has been selected by Hyundai Motor America (Hyundai) as the manufacturer's authorized ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...