After triumph reigned earlier this season for the BYU women's track and cross country teams, winning the NCAA national championship in women's cross country, coach Diljeet Taylor continues to blaze ...

The footwear giant is hoping its collaboration with Kim Kardashian's SKIMS will bring more women into the fold.

LOS ANGELES -- Nike is teaming up with Kim Kardashian’s shapewear company Skims to launch a new brand called NikeSKIMS. The new brand will include a collection of apparel, footwear and accessories ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...

In its midterm plan to 2026, Asics aims to achieve growth in the global market. In its 2023 investment day, it outlined its ambition to secure the top market share in the United States performance ...

There is no one like Caitlin Clark. She continues to set herself apart and ascend women's basketball to the next level with ...

From commercials celebrating women in sports, to Serena Williams' appearance during the halftime show, women played a big ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

The ad was the brand's first Super Bowl spot in nearly 30 years, and it used the moment to highlight women's sports and those who are—quite literally—changing the game.

The ad was the brand’s first Super Bowl spot in nearly 30 years, and it used the moment to highlight women’s sports and those who are—quite literally—changing the game.

Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri ...