The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

Netflix is finally pushing out the major TV app redesign it started testing last year, with a top navigation bar and new ...

At the Upfront event, Netflix Advertising President Amy Reinhard said that AI-generated midroll and pause ads are coming to ...

Netflix is ditching reactive programming and has upgraded its Java-powered backend to gear up for the present.

After years of refining this technology – including the $1 million Zillow Prize competition to crowdsource improvements to ...

Additionally, the streamer announced it will begin testing generative AI-boosted search and a TikTok-like vertical video feed on mobile. While Netflix emphasized that these will initially be ...

Additionally, the streamer announced it will begin testing generative AI-boosted search and a TikTok-like vertical video feed on mobile. While Netflix emphasized that these will initially be ...

Netflix is finally pushing out the major TV app redesign it started testing last year, with a top navigation bar and new recommendation features. It’s also experimenting with generative AI and ...