Financial institutions are using intelligent automation to optimize productivity, reduce costs, transform insights, and ...

ActiveCampaign, a marketing automation platform provider, has introduced Active Intelligence, a user experience that deeply integrates artificial intelligence across every part of the platform.

Small businesses across the nation are gaining access to transformative AI-powered marketing automation services through new ...

Generative artificial intelligence (gen AI) seems to offer endless possibilities for sales and marketing. It can help ...

In today's rapidly evolving business landscape, automation is reshaping the way leaders delegate and manage their teams. This ...

Email marketing automation has proven to be a successful tool for businesses looking to grow their customer base and increase revenue. One such example is LandCafe.pl, which used an educational ...

While AI automation makes marketing efficient ... or the cultural nuances that drive purchasing decisions. Prime examples of this are Apple and Patagonia’s marketing campaigns.

A shining example of marketing automation’s potential in the insurance industry is Acko, a digital insurance provider. The company was recently honored with the ‘Best Use of Marketing ...

Apte highlighted that ‘Sangam’ works on the fully integrated model in marketing, covering both creative and media. He cited the example of HUL’s haircare brand TRESemmé and its AI-powered ...

Marketing automation didn’t replace marketers ... analyze data and even make recommendations. For example, Salesforce has Agentforce, HubSpot has Breeze and IBM has Watsonx Assistant.