Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

Generally speaking, you should apply for trademark registrations for your business name, logo, slogan and designs separately. Keeping your logo and business name separate allows you to use either ...

Symbolic logos tend to be abstract in design and can work well internationally (example: Nike's swoosh). Combination logos are any mixture of the other three types. An example of this is FedEx ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

The SsangYong name will disappear from Australian showrooms next month as the automaker rebrands as KGM Australia with the ...

Pending court approval, Canadian Tire will acquire private labels previously sold by Hudson’s Bay such as Nordic Fleece, ...