However, Kyubey doesn't exhibit any emotion because he can't. As an incubator, his only role is to preserve the entropy of the universe. Right and wrong don't figure into his calculations.

Kyubey is actually short for “Incubator ... there is one thing that they endeavor to prevent: the universe’s entropy. This is where their creation of Magical Girls comes in.

Still holding a grudge against Kyubey, the disgustingly cute cat-like character from Puella Magi Madoka Magica? You will soon be able to bite that smug little face off when a collaboration cafe ...

In a turn of events, she and her friend Sayaka encounter a strange creature called Kyubey that promises to grant them any wish of their choice in exchange for becoming magical girls tasked with ...