This case study describes a campaign in the US by Kool-Aid, a beverage brand owned by Kraft, which sought to convert passive awareness of the brand into sales by targeting mothers on social media. The ...
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Kool-Aid launches limited edition flavor to celebrate Kool-Aid McKinstry after NFL DraftKool-Aid is preparing to launch its first new, limited-edition flavor in three years after the Saints selected McKinstry in the second round of the 2024 NFL Draft. “Black Cherry Blitz” is ...
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Trying Viral Kool-Aid Fried Chicken: Better Than It Sounds?What happens when you mix Kool-Aid with fried chicken? Inspired by a viral TikTok trend, I decided to put Kool-Aid in our fried chicken batter to see if it’s delicious, weird, or maybe both. Using ...
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