Chicken soup is supposed to be good for the soul, but it might not be if the brand you're eating is contaminated and ...

Kettle Brand has launched limited-edition potato chips inspired by Mexican cuisine flavors. The Chamoy-flavored chips are priced at $5.29 and are packed with sweet and spicy flavors. The chips are ...

Not many people realise that Ninja makes kettles alongside its famous air fryers, but I can confirm the rumours are true. The ...

Jared and Jordan Schmidt disrupted a legacy category of cutlery through innovation, hard work, and beautiful design.

The company sells millions of cans of iced tea each year and has maintained the 99-cent price tag for three decades. But have ...

Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take the reinvented you seriously? The author presents a ...

After hours: 7:16:44 p.m. EST Loading Chart for CPB ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...