In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

American faces the No. 10 North Carolina Tar Heels after Matt Rogers scored 26 points in American's 74-66 loss to the Siena Saints. Friday's matchup is the first of the ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Ahead of this weekend’s title race in Phoenix, Michael Jordan’s lawsuit alleging anticompetitive behavior in Nascar is ...

We've seen countless iterations of Air Jordan models donning a Carolina Blue colorway to honor the Tar Heels and we've even ...

Michael Jordan’s Bulls jersey from the 1996-1997 season fetched the top price, selling for $4.7 million. And the American flag he used in the 1992 Olympics medals ceremony to cover his Reebok logo ...

The stadium’s grounds crew now has a lot of extra work to do to get the field ready for the Gamecocks’ next home game.

Reddick and 23XI are gearing up for a run at the championship this season. He's becoming a sneaker guy in the process.

The Air Jordan 3 "Lucky Shorts" colorway is set to showcase a striking blend of white and Carolina blue, with potential grey ...

Burnley DJ Jordan North has released a game, inspired by his podcast Help I Sexted My Boss, which he hosts alongside etiquette expert William Hanson. Help I Sexted My Boss The Official Party Game ...

Valle Crucis, North Carolina — In the hills of Watauga County in western North Carolina, the ride for Valle Crucis Elementary School students was filled with excitement Friday. They were among ...