PR is an integral part of a business's marketing strategy; however ... content marketers and public relations teams need to work together on owned content. Whenever a company creates a blog or ...

Courtney Ott will lead Cinetic Marketing. Her promotion comes after news broke that longtime head Ryan Werner is leaving the ...

PR is the discipline of reputation and influence. PR builds credibility—paving the way from awareness to IPO. Beyond media coverage and speaking gigs, PR b ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

Public relations is an extremely powerful tool in any business's toolkit these days. But it isn't a magic wand. Read on to ...

With eyes firmly on promotion to the Super League, Rugby League team Bradford Bulls has appointed full-service marketing ...

The way law firms find new clients is changing. In the past, many law firms used public relations (PR) companies to get their ...

Whether they’re targeting individual consumers or companies, B2C and B2B marketing are no longer as different as we once ...

Here's how Marketing, PR, and Content can work together across four main areas—the PESO model ... so let them handle those efforts. Do not mistake an ad buy for an "in" with a media outlet. The ...

A unified data and AI foundation that brings together all ... Data Intelligence for Marketing helps organizations meet customer expectations faster by making it easier for anyone to access insights, ...