“The three-second memory thing is a complete myth ... The answer lies partly in internet culture. The “goldfish brain” joke serves as a quick, relatable shorthand for forgetfulness ...

The belief that goldfish have a memory span of only three seconds has become one of the most enduring myths in popular culture. It’s repeated in jokes, cartoons, and even by well-meaning pet owners.

There is a popular belief that goldfish only have a three-second memory span and every lap of their fishbowl is like seeing the world for the first time. Children's films like Disney's Finding ...

Your pet fish is getting a little tired of all the short term memory jokes. The “memory of a goldfish” cracks don’t even make sense — and science can prove it. In fact, researchers have ...