Some 47% of agency PR professionals and 45% of in-house PR professionals say public relations will become more aligned with marketing in the next five years. Public relations professionals say the ...

While PR builds presence and communications builds bridges, marketing builds momentum. Marketing takes the awareness and trust generated by PR and communications and channels it to action. It is the ...

public relations is the perfect way for a startup to announce its existence to the public. Relate: How PR Can Attract Investors and Add Value to Your Startup The key function of public relations ...

Early on, you will begin representing clients while you take courses on the basic principles of public relations as a management function in the areas of communication analysis, counseling, and public ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...