I've been using Maybelline products for what feels like forever. It was one of the first drugstore brands I used in middle ...

There are plenty of cult mascaras out there to choose from, like Benefit's Big Lil Lash Fan Fanning & Volumising Fan Fest ...

“What a difference!” says one reviewer. “I don’t even wear mascara anymore. I apply [this serum] in the morning and before I go to bed. I haven’t missed a day since buying it and the ...

While Stewart used several Merit products in a sponsored “under-five-minute” makeup routine video earlier this year, it seems ...

Although beauty is mostly subjective, there’s one product that pretty much all of us beauty editors agree is totally brill: Maybelline’s New York Lash Sensational Sky High Mascara. And it’s ...

ILIA / Instagram (2) When it comes to mascara, the sky is truly the limit for our eyelashes — and Ilia Beauty knows this. That’s why the powerhouse brand used on celebrities like Chrissy ...

I’m naturally blonde, so without mascara, my lashes are barely visible - especially as they are pin straight, too. I’ve used Maybelline’s Lash Sensational Waterproof for the past 10 years ...

Tinx raved, "This is just such a classic. This is my going out mascara. It's just so good. It's thick, but it never clumps. To get that sort of length without clumping, is so rare." "Best of the best.

Our beauty team evaluated the latest and greatest launches across skin, hair, makeup, and more. The results of our labor: these 93 standouts.