Short lashes tend to be straight, which means they need all the help they can get staying up. A lightweight, waterproof ...

For a minimum-effort-and-maximum-results kind of lashes, Innisfree's Skinny Microcara Zero is that girl. The tiny wand ...

Every time I visit South Korea, where my parents emigrated from six years before I was born, I am plagued with anxieties ...

"Matte eyeshadows are a hooded eye's best friend!" explains Natalie Dresher, New York City-based makeup artist who has worked ...

Applying eyeliner makeup, even with the best intentions, can lead to mistakes at times. But the good news is that you can ...

One of the sweetest, most romantic, special, and unique gestures is the butterfly kiss. Here's how to give it perfectly.

Here, HELLO!'s Beauty Collective shares the six underrated beauty heroes we want you to know about – because sharing is ...

Face-scanning apps, social media influencers and toxic beauty standards are fuelling China's cosmetic surgery boom.

In 2002, six patients with eyelid dermatitis caused by an allergic reaction to Gemey Great Lash mascara (the European version of Maybelline Great Lash mascara, L'Oreal) were reported in France.

Ahead, find 10 chic makeup ideas that whisper glamour without trying too hard. This Hailey Bieber-approved trend pairs a ...