EV brands Rivian, BYD, and Lucid take the wheel to satisfy drivers who are sick of Musk’s conduct. “It’s time for me to divest from all things Elon,” one marketing exec, now an ex-Tesla owner, tells VF.

Despite Tesla’s stock dropping nearly 50% since December, new vehicle registrations and renewals in Westchester, Rockland and Putnam increased by 25%.

"When Elon Musk started interfering with global politics, I started getting uncomfortable with that and I didn't want to be associated with his brand," says former Tesla car owner Jonathan Coupland. The 50-year-old said he was uncomfortable owning his old car because of the Tesla's CEO's "influence" in politics,