The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

According to the American Academy of Ophthalmology, the average person can see roughly ten million different colors. That range of perception is what we call ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

While the technology is generally called green screening by most people, it is actually called chroma keying and it can be ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...