Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

If you love purple for its depth and undeniable flair, you’re not alone. Purple is the color of creativity, luxury, and, when ...

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

This is a promising, if not overly inventive, setup, and the prospect of Khan and Ahlawat matching wits as they execute a ...

While spring cleaning my closet, I cringed at the purchases that I rarely or never wore. A baby blue tank top worn only on ...

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...

Fans attending WrestleMania 25 in 2009 at Reliant Stadium in Houston sat through nearly four hours of matches, plus a ...

The partnership with Pantone, which gave us past year's Peach Fuzz and Mocha Mousse, reaches new heights. Every colorway for the new Ultra feels deliberate, curated, and tied to a specific material ...

The van driver was driving nearby soon after the Crimewatch host, 37, was shot dead at her home when a man in a dark suit ...

A van driver has told how he saw a man running near the scene of Jill Dando's murder - and now says he looks like the man ...