Chester Cheetah, the brand’s iconic mascot, is front and center, surrounded by fiery flames and pickles, hinting at the flavor explosion within. Where to Find Flamin’ Hot Dill Pickle Cheetos ...

A mascot for a childhood snack brand is riding on an old casino boat down the Mississippi river. Riverboat Louis Armstrong has been transformed into a Cheetos-themed boat for Super Bowl week.

Cheetos' Chester Cheetah, The Kool-Aid man and the Pillsbury Doughboy — for some IRL activations. The mascots are making deliveries in the Oscar Mayer Wienermobile, in New Orleans, Kansas City ...