Neha Bajaj, Founder & Managing Editor, Scroll Mantra, highlights that today, the value of a brand is no longer about just ...

In an era defined by market saturation and an abundance of consumer choice, businesses are engaged in an unrelenting quest ...

Using a catchy phrase to promote your construction ... When creating your advertising word choice, keep slogans simple, to the point and memorable. After you've developed a suitable phrase ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

A strong, authentic culture forms the lifeblood of any fintech company, but the CHRO's role extends far beyond cultural stewardship. The most effective Chief Human Resources Officers function are the ...

Coca-Cola purchased Limca, and now the popular lime beverage has become a brand worth Rs 2800 crore, according to the company ...

Some of the best sodas in America are only found in certain parts of the country. Here are the 12 regional sodas you need to ...

Trump simplifies complex political debates with punchy slogans but the strategy can also work against him when a critical ...

Enterprise Products (EPD) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Pilgrim was the tire company's first blimp to take flight outside Akron on June 3, 1925. Here's a look at airships' history ...

Southwest Airlines officially began charging passengers for checked bags, ending its longstanding "bags fly free" policy.