LOS ANGELES, Calif. - Soccer fans in Los Angeles have a chance to see their sport's greatest prize on display June 4-5, as Budweiser hosts the 2006 FIFA World Cup Germany™ Winner's Trophy during ...

Budweiser is bringing a first-party data approach to its FIFA World Cup sponsorship, a sign of shifting priorities for many marketers. Budweiser’s recent focus on direct-to-consumer marketing is part ...

Belgian multinational beverage and brewing company, AB InBev, looks increasingly like they’ll come to FIFA’s rescue as a major sponsor for next summer’s World Club Cup. The much-hyped tournament and ...

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Budweiser is leveraging a new Twitter voting mechanism as part of its 2014 FIFA World Cup Brazil promotion, enabling fans to view side-by-side player photos before casting their vote for each game?s ...

especially over the sale of alcohol inside stadiums -- currently against the law in Brazil but a FIFA demand because Budweiser is a major World Cup sponsor. The approved legislation doesn't ...

The reunion of Dale Earnhardt Jr. and Budweiser, one of the most iconic partnerships in NASCAR history, has reignited fan interest and sparked a surge in merchandise sales according to Sports ...

Dale Earnhardt Jr. and Budweiser are reunited and feeling good. The Budweiser No. 8 Chevrolet is returning to the track with ...

Budweiser, the self proclaimed "King of Beers," has found another place to hang its crown -- the arena of the World Poker Tour (WPT). Budweiser's brewer, Anheuser-Busch, also plans on holding free ...

Marketing Challenge: How to champion Budweiser's dream of bringing people together while energizing and inspiring football fans watching the World Cup.