Infantry blue" should be the color most emphasized. • The brand should tie in with the Corps of Cadets. • The bulldog logo should look tenacious, fierce and strong, but not like a cartoon.

The bulldog logo was designed by Opelika-based firm Here Molly Girl, who created the bulldog logo showcased in numerous stances, with a distinct “O” collar. The new logo will be implemented ...

There's a new mascot in town. Blue IV, a bulldog just a few months old, is set to become Butler University's new mascot starting next year. According to WishTV, the current mascot, Blue III ...

The idea was to make the gray mascot look more like the school's yellow-gold Bulldog logo. But reaction from alumni, students and other fans was both swift and ruff. "Absolutely ugly," read one tweet.

Retired Butler Bulldogs mascot Blue III has died, the university announced in a social media post. Blue, known as Trip, was 12 years old. Trip was the third in a succession of English Bulldog ...