A device has enabled people to see a new a shade of blue-green, which they say is more intense than any experienced before ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

We scoured the archives and asked designers for the best green paint hues. Green is undoubtedly one of the most popular ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

red and green — and the three types' functions overlap. However, the laser only stimulated the M cone cells in the retina, which essentially allowed the human eye to perceive a color "that never ...

As per the research paper, the method follows an experiment in which researchers in the US had laser pulses fired into their eyes. The participants claim to have witnessed a blue-green colour.

Each one is more sensitive to blue, red, or green wavelengths ... it wouldn’t be possible to see olo with the naked eye alone. The participants could “color match” olo to the best of their ability ...

In a breakthrough that seems straight out of science fiction, a group of scientists has succeeded in getting the human eye to visualize a completely new color, beyond what it can naturally perceive.

a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has seen before. The color, which scientists call "olo," is something ...