Created with Wieden+Kennedy, “A Deeper Understanding of Hair” revolves around a documentary-style film that details real hair care experiences.

In true Beyoncé fashion, she celebrated Cécred's launch at Ulta with multiple head-turning looks, including a plunging ...

Beyoncé wore a white blazer dress with a cape detail to a launch party for her haircare line Cécred, along with flowing blonde hair.

Beyoncé’s new haircare line CÉCRED just launched at Ulta with a range of shampoo, conditioner and other hair-helping products ...

Beyoncé's Cécred products are now available at Ulta Beauty nationwide. The brand will also launch a new "Cécred Sunday" salon ...

She takes a few drops of Cécred's Nourishing Hair Oil and runs it though her locks ... with the help of the big boss and founder, @beyonce! Available NOW at your local Ulta Beauty store and ...

Beyoncé was glowing in a chic, all-white ensemble amid a major moment for her haircare brand, Cécred. The "Texas Hold 'Em" ...

The superstar is launching her bestselling brand at the beauty retailer with in-store hair treatments and weekly events. By Danielle Directo-Meston E-Commerce Writer If you purchase an ...

She also said, "Our partnership with Ulta Beauty and their salons enables us to bring the Cécred transformation to more consumers of all hair types ... similar to Beyonce, so finding products ...

The campaign revolves around a documentary-style film that details the hair care experiences of six real women and ends with the tagline, “A Deeper Understanding of Hair,” that refers to both ...

Beyoncé's Cécred hair care line is now available at Ulta Beauty stores nationwide. Seven thousand stylists at Ulta Beauty salons will be trained to offer Cécred hair services. A "Cécred Sunday ...