BMW has a new logo, marking the biggest change to the ... is the removal of the black outer ring in favor of a transparent background, which just looks plain bad. I get that the transparent ...

As you may have heard, BMW updated its logo for the first time in over two ... though on a white or blue background, you would lose the overall shape. I think as a badge on a car, though, the ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the ...

The flat logo replaces BMW's previous logo ... meaning it will take on different colours and patterns depending on what background it is placed. In the case of the Concept i4 this allows the ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from ...

BMW is revamping its roundel logo for 2020, both online and off ... I’m imagining it on a yellow background, or orange or red, in customer communications. It could be put on green for the ...

For the first time in 23 years – and only the sixth in its entire history – BMW has unveiled a new logo intended to give a fresher look to its historic emblem. The new flat design includes a ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

It may have taken a couple months, but BMW is ready to ring in the new decade with a new logo. For the first time in more than two decades, the German automaker has given its iconic roundel logo a ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...