It's hard not to see this phenomenon as yet more evidence of shrinking attention spans ... to two-second animated images. But Alptraum doesn't see it so bleakly: "For me, GIFs aren't so much ...

He also believes marketers can use this phenomenon to their advantage by accepting our seriously limited attention spans and giving ... to incorporate video, GIFs and animation into your content ...

Twitter destroyed the world's attention span, but grew a legion of concise ... Twitter became known for the 7-word GIF. GIFs needn't actually have any words, they can irritate all by themselves.

As a founder of Giphy Studios, the first creative agency devoted to making original GIFs, she knows how to ... As she knows, our affinities—and attention spans—can turn in a second.