Apple's clever tactics, from product design to psychological strategies, subtly encourage spending and shape its position as a global leader.

The amount of space you need to reserve in your Apple devices for AI features has almost doubled in the last few months.

Mashable writers and editors spend all year testing tech products to determine if they live up to the hype and are worth the ...

The next iPhone is due in just a few months, but what wasn’t expected was a completely new name for the fourth-generation ...

The two tech titans are apparently eying slim phones as their next big splash. Thankfully, the race might not slap enthusiasts with an exorbitant bill.

Dan Ives believes Apple and Microsoft will be $4 trillion companies by the end of 2025. Apple CEO Tim Cook believes Apple ...

A lawsuit accusing Apple of using Siri to spy on users will force the tech giant to pay over $95 million dollars. Budget-friendly from Samsung are soon to hit U.S store shelves. Microsoft releases a ...

Early rumors of an iPhone 17 Ultra continue to gain traction — a supersized, premium version that has been whispered about ...

Apple is widely rumored to be planning an ultra-thin iPhone 17 model for release later this year, and a new report offers a ...

Right from iPhone 17 models to M5 MacBook Pros, there are at least 22 new Apple products coming in 2025. Check out the ...

Shoppers in China are getting rare discounts on iPhones as Apple faces growing competition from local brands. The four-day ...

Shipments to China of foreign-branded smartphones, including Apple Inc's iPhone, fell by 47.4% in November from a year ...