Apple's clever tactics, from product design to psychological strategies, subtly encourage spending and shape its position as a global leader.

The amount of space you need to reserve in your Apple devices for AI features has almost doubled in the last few months.

When Apple unveils its iPhone 17 lineup this fall, all eyes will likely be on a groundbreaking new model rumoured to redefine the smartphone design standar..

Mashable writers and editors spend all year testing tech products to determine if they live up to the hype and are worth the ...

Apple cuts iPhone 16 prices in Pakistan by up to Rs14,000. Base model now available with revised tax rates. New PTA tax ...

Apple’s upcoming iPhone 17 lineup is expected to include a thinner model, rumored to be named the iPhone 17 Air or iPhone 17 Slim. Reports suggest it will measure 6.25mm in thickness, making it ...

The Apple iPhone 16 (buy now) is the best smartphone you can buy. It’s a pleasing update to a winning formula that’s a much ...

The two tech titans are apparently eying slim phones as their next big splash. Thankfully, the race might not slap enthusiasts with an exorbitant bill.

Dan Ives believes Apple and Microsoft will be $4 trillion companies by the end of 2025. Apple CEO Tim Cook believes Apple ...

A lawsuit accusing Apple of using Siri to spy on users will force the tech giant to pay over $95 million dollars. Budget-friendly from Samsung are soon to hit U.S store shelves. Microsoft releases a ...

Early rumors of an iPhone 17 Ultra continue to gain traction — a supersized, premium version that has been whispered about ...

Apple is widely rumored to be planning an ultra-thin iPhone 17 model for release later this year, and a new report offers a ...