Shoppers in the U.K. can pick up the iPhone 16, iPhone 16 Pro and iPhone 16 Pro Max for less today. At roughly 5% off for all handsets, the price drops aren’t huge, but this is one of the few discounts Apple’s flagship range has seen since they were launched in September.

A new report claims that Apple's expected iPhone SE 4 will remain the lowest-cost model, but its price could rise anywhere up to $500.

According to a report by South Korean publication , the iPhone 17 Air will feature a remarkable thickness of just 6.25mm. This represents a 25 per cent reduction in thickness comp

Apple is offering rare discounts of up to 500 yuan on its latest iPhone models in China, as the U.S. tech giant moves to defend its market share against rising competition from domestic rivals like Huawei.

Apple offers discounts on iPhones in China to counter competition from Huawei amid economic challenges and declining market share.

Shoppers in China are getting rare discounts on iPhones as Apple faces growing competition from local brands. The four-day promotion, which starts this Saturday (4 January), includes discounts of as much as 500 yuan ($68.

Apple has announced discounts of up to 500 yuan ($68.50) on its iPhone models in China, marking a rare move to maintain its foothold in the world’s largest smartphone market. The promotion, spanning January 4 to 7,