PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Tulerie founders Violet Gross and Diana Giese share inspiration behind their designer clothing rental app and their everyday ...

The 10 winter styles a fashion writer is buying from Anthropologie’s long weekend sale. Shop cozy sweaters, sweater dresses, ...

Dry and damaged hair is a thing of the past when you start using the Kerastase Nutritive 8HR Magic Night Hair Serum – and ...

Midi dresses are the perfect style for any occasion! They are light and flowy and come in tons of adorable color and pattern ...

Kate Middleton's exact Chelsea boots are out of stock, but we found 9 alternatives that look exactly like hers — starting at ...

8. Must-have alert: For just $40, you can secure your new go-to dress for spring, fall and winter weddings, work events, ...

Lightly lined with underwire for support, this flirty bra comes in three shades of heart embroidery that's juuuust romantic enough for February 14. The tiny bow and the heart-shaped adjustable straps ...

An Effingham woman who owns seven other bridal shops has lifted the veil on her eighth location, opening Wild Rose Bridal at ...

Another week, another Amazon round up! I love browsing through all of Amazon’s fashion favorites and putting together a list ...

In the Sunday, Dec. 29 episode of Sister Wives, the TLC star, 52, shops for the dress she ultimately wore to say “I do” to husband David Woolley — with the help of some of her daughters ...

Carrie Bradshaw might have famously coined the term “naked dress” in 1998, with the skimpy skin-toned slip she wore for her first date with Big on SATC, but the revealing style has undergone ...