News

404 Collective And The Athlete’s Foot Collaborate On ‘404’ Adidas Shoe
Collective has joined forces with adidas and The Athlete's Foot to drop a hometown tribute in the adidas Superstar "404 Day" shoe, representing Atlanta's legacy.
The Atlanta Voice12d
The Athlete’s Foot and Adidas celebrate Atlanta’s 404 DAY
Experience Atlanta's culture on 404 Day with a new Adidas collaboration by The Athlete's Foot. Limited-edition Superstar ...
Despite criticism, 404 Day shoe creators celebrate city's unique culture
The shoe features an all black Adidas Superstar shoe with a red trim. It has subtle hints to the city's rich culture ...
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14 Sports Stars Who Landed Massive Adidas Deals
Beckham’s Adidas deal was proof that an athlete’s influence could extend beyond the game. David Beckham partnered with Adidas in 1996 and secured a $160 million lifetime deal in 2003—one of ...
WCVB Channel 5 Boston20d
Adidas, B.A.A.'s 2025 Boston Marathon jacket honors 'each participant’s own triumph'
Adidas and the Boston Athletic Association (B.A.A.) celebration jacket for the 129th Boston Marathon presented by Bank of America represents each athlete's accomplishment.The design of this year ...
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"Competition And Support Can Co-Exist": Candace Parker's March Madness Campaign Flips The Script On Athletic Rivalry
“adidas and I are thrilled to debut the latest ... Throughout the film, these elite athletes who typically face off as opponents can be seen encouraging one another, sharing techniques, and ...
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Adidas and The Athlete's Foot Unveil Limited-Edition 404 Sneakers to Celebrate Atlanta's 404 Day
The Athlete's Foot and Adidas launch a limited-edition sneaker for Atlanta's "404 Day," celebrating local culture and unity.