The Fear of God Athletics brand was supposed to be a huge deal ... So, the Athletics line — where Lorenzo would bring his Essentials aesthetic to in-house original Adidas clothes and sneakers — should ...

Fear of God Athletics—the Jerry Lorenzo-led label's ongoing partnership with Adidas—has been building steam in recent months.

adidas and Fear of God Athletics have introduced the Athletics Trainer, an expansion of the collection’s lifestyle footwear lineup. Designed with a sleek and elevated aesthetic, the new silhouette ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, has proven himself to be one of the most innovative and provocative designers in the footwear industry.

After introducing their first performance basketball sneaker in December, Jerry Lorenzo and Adidas are evolving their ...

Fresh off releasing the Fear of God Athletics II Basketball shoe last month, Jerry Lorenzo's Adidas sub-label is entering the lifestyle space with its next footwear release. Launching this weekend ...

Fear of God arrived at the Fear of God Residence to announce the release of their Fear of God ESSENTIALS x NBA Paris capsule collection ... bringing together sports and luxury fashion. The apparel ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.