Patrick Mahomes is excelling in both NFL and fashion, thanks to his partnership with Adidas. His wife Brittany Mahomes ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

It was important for Ethan Holliday to take time to recognize Oklahoma State's impact on his family even if he seems destined ...

A new commercial from Adidas shows Patrick Mahomes receiving best wishes in Super Bowl LIX from sports stars and his family.

Ethan Holliday is the defending OKC Metro High School Sports Awards Baseball Player of the Year. He signed an NIL deal with Adidas.

The Adidas Fear of God Athletics Trainer launches Friday, Jan 31. The “Night Brown/Sesame” pair will be available from adidas.com, the Confirmed app and select Adidas stores worldwide. Meanwhile, the ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even ...

Thursday night will be a "Blue Out" as UT Tyler basketball is hosting "Pack the House" at the Herrington Patriot Center.

Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete ... The only other time it has happened in any of the major North American pro sports leagues was the NFL ...

Ethan, who is a senior at Stillwater (Oklahoma) High School, is also the defending OKC Metro High School Sports Awards Baseball Player of the Year. “Signing with Adidas was a no-brainer ...