During the NFL season, Mahomes and adidas made a significant impact both on and off the field. Before Super Bowl weekend, ...

Before Super Bowl LIX, Adidas made waves by releasing an iconic 'family picture' featuring some of its top athletes, ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

In its new global study, adidas reveals the positive behaviors that athletes need from coaches, parents, supporters and ...

Adidas has revealed the official match ball for the 2024/25 Uefa Champions League knockout phase. Appearing on-pitch from ...

adidas and Fear of God Athletics have introduced the Athletics Trainer, an expansion of the collection’s lifestyle footwear lineup. Designed with a sleek and elevated aesthetic, the new silhouette ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, has proven himself to be one of the most innovative and provocative designers in the footwear industry.

Adidas Originals was created in 2001 to reimagine key pieces within the company’s archives. The collection, which has become ...

Adidas has unveiled the official match ball of the 2025 Club World Cup. The design is distinctly American, with FIFA saying ...

The Major League Soccer preseason is in full swing, and clubs around the league are preparing for the 2025 MLS season, the ...