The carefully-crafted designs represent a candidate's brand, attempting to capture a multi-million dollar campaign in a symbol simple enough to fit on a button. "Logos are that first handshake ...

Inspired by the campaign logo of his mentor and former Hamden local legislative ... who took the loose idea of turning Winter’s signature ponytail into an “S” and using an acronym with Winter’s ethos ...

Pepsi then tweaked its logo, earning criticism that it had used the Obama campaign's logo as inspiration for its own marketing. "I'm not sure who followed whom," Frank Cooper, PepsiCo's vice ...