The virus, often colloquially referred to as “stomach flu,” saw the percentage of positive tests double during the first week of January compared to last year. Positive test percentages for cases of norovirus in the United States are double what they were at the same period a year ago,

Rates of norovirus in that CDC system have reached levels at or above last season's peak in all regions of the country. Norovirus test positivity rates look to be the worst in the Midwest, in a grouping of states spanning Kansas through Michigan.

If there’s one thing you don’t want to endure, it’s the symptoms of norovirus, a brutal stomach bug that tends to cause relentless diarrhea and vomiting for roughly one to three hellish days. And it may be especially difficult to avoid right now,

You can also get norovirus by touching objects or surfaces that are contaminated and then putting your hands in your mouth without washing them first. Hand-washing with soap and water is key, as hand sanitizer will not do the trick in the case of norovirus, experts say.

Hand sanitizer is simply not as effective against norovirus as it at killing other pathogens due to the virus's firm shell, Dr. William Schaffner, professor of infectious diseases at Vanderbilt University Medical Center, told TODAY.com recently.

"It is too early to tell if this strain is associated with more severe norovirus disease but likely lower population immunity is the reason for the early surge of an otherwise seasonal increase of this virus," Jan Vinjé, head of the CDC's CaliciNet system, told CBS News in an email.

Drivers of the increase in norovirus cases may include a new strain, but continued precautions, good hygiene, can help reduce risk.

The cases mark the fourth norovirus outbreak on Holland America ships since early December, following others on its Eurodam, Rotterdam and Zuiderdam vessels. Other companies, including Cunard Line and Princess Cruises also saw outbreaks in recent weeks.

Don gloves. It is necessary to wear gloves while cleaning during and after a bout of norovirus, and to wash your hands after removing and disposing of the gloves. “Even if you are wearing gloves, wash your hands for a full 20 seconds with soap and water after cleaning,” Ek says.

Infectious disease doctors explain if hand sanitizer kills norovirus, and effective ways to neutralize the stomach bug’s germs, including on surfaces.