The IPL has once again proven to be a magnet for advertisers, with the 2025 season witnessing a notable 12% increase in ...

IPL season 18 sees 12% rise in ad volumes, with mouth fresheners dominating, Parle Biscuits leading advertisers.

Brand IPL is consolidating its mass appeal this season, with a 12% surge in ad volumes across the first 13 matches compared ...

The IPL 2025 saw a 12 per cent increase in advertising volumes compared to the previous season, with a 31 per cent rise in ...

The Parle-G Success Story: Parle-G is more than a biscuit; it's a memory, a connection to India's past. Dunked in tea, shared ...

Parle is synonymous with the company's benchmark iconic biscuit brand Parle-G, among other FMCG products. Recently, the company found itself in a soup when the income tax authorities conducted ...

Prices of Parle biscuits, like ParleG, Krackjack etc are expected to be increased by around 5-10 percent. The company has extended its popular brand ''Hide & Seek'' in the cereals category ...

Parle derives its name from the Vile Parle locality in Mumbai and initially had a license to supply biscuits exclusively to the British Army. Read Also Mumbai News: BMC Alerts Police As Activist ...

Television advertising for IPL 18 has seen a rise in the number of categories and advertisers compared to IPL 17, as per TAM ...

The number of advertisers grew from 40+ in IPL 17 to 55+ in IPL 18, showcasing the tournament's growing appeal. The ...

Ad volumes for the first five matches of the ongoing season of the Indian Premier League was up 7 per cent compared to the ...