A CNBCTV18 report has said that the price hike will be applicable to Parle's wide range of product portfolio including bread, biscuits, rusk, cake products, and snacks. Along with price hike ...

The Parle-G Success Story: Parle-G is more than a biscuit; it's a memory, a connection to India's past. Dunked in tea, shared ...

Parle is synonymous with the company's benchmark iconic biscuit brand Parle-G, among other FMCG products. Recently, the company found itself in a soup when the income tax authorities conducted ...

Television advertising for IPL 18 has seen a rise in the number of categories and advertisers compared to IPL 17, as per TAM ...

Parle derives its name from the Vile Parle locality in Mumbai and initially had a license to supply biscuits exclusively to the British Army. Read Also Mumbai News: BMC Alerts Police As Activist ...

The number of advertisers grew from 40+ in IPL 17 to 55+ in IPL 18, showcasing the tournament's growing appeal. The ...

Prices of Parle biscuits, like ParleG, Krackjack etc are expected to be increased by around 5-10 percent. The company has extended its popular brand ''Hide & Seek'' in the cereals category ...

Ad volumes for the first five matches of the ongoing season of the Indian Premier League was up 7 per cent compared to the ...

Parle Biscuits emerged as the most prominent advertiser in most matches, except for the tournament’s opening game. In terms of category shifts, IPL 18 introduced new segments such as biscuits ...