YouTube is making a series of product updates, many of which incorporate AI to make content creation easier. Why it matters: The platform is working to ensure its dominance in user-generated video content while its competitor TikTok is in peril and its parent company faces larger issues in court.

The first feature is the new Inspiration tab in the YouTube Studio app, which YouTube has been testing in a limited way over the last few months. The tab’s job is, essentially,

YouTube officials plan to roll out new generative AI features by the end of the year with the goal of making artificial intelligence available people around the world.