It’s just an exciting time for women basketball in general with just the trajectory that we’re on,’ Natasha Cloud said. ‘This is another elite level to keep us home stateside and be adequately paid to do so.

A new 3-on-3 league offers a condensed format, some of the best W.N.B.A. players and a made-for-TV approach that aims to bring viewers close to the action.

Basketball is massively popular in the USA but women players have hardly benefitted from it. That could soon change as the new Unrivaled 3x3 basketball league promises higher sustainable salary.

Several of your favorite players will go head-to-head this offseason when Unrivaled, a new 3-on-3 women’s professional basketball league, debuts on Friday, Jan. 17, 2025. The league consists of six teams, each featuring six WNBA stars. There will be two games a night, all televised on TNT or truTV and streamed on Max.

Unrivaled is setting a new standard for women’s basketball before one game has been played in the upstart league

Unrivaled — the new 3-on-3 women’s basketball league founded by WNBA stars — begins play Friday with lofty goals. 'I love it here,' Angel Reese said.

Here’s something you’ve never seen before: two great professional basketball opponents, who less than three months ago slugged it out during an epic WNBA Finals series, now sitting in the same room together to promote their new hoops startup operation.

Founded by Minnesota Lynx's Napheesa Collier and New York Liberty's Breanna Stewart, Unrivaled is a new women's pro league that goes for a three-on-three basketball format instead of the traditional five-on-five play.