Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% believe that content is boring and ...

Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And yet, ...

Openprise, a revenue operations (RevOps) data automation provider, released AI-agent Factory, a set of new AI capabilities ...

If there's one thing I love, it's an extended metaphor — and the holidays provide ample excuses to churn them out. For the ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help ...

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the ...

Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B ...

Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to help ...

Exclaimer, an email signature management solution, revealed a new integration with HubSpot designed to help marketers leverage email signatures for personalized, data-driven communication. The ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — ...