Home solutions provider Welspun launched its latest campaign featuring its brand ambassador, actor Akshay Kumar. Celebrating ...

With a brand value of $49.7 billion, Tata Consultancy Services (TCS) has retained its leader position as India’s most ...

Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven ...

With the fate of the digital advertising industry hanging in the balance, understanding its background and potential ...

In 2006, Indian actor Pankaj Tripathi found himself in a role that was new to him—not as a film star, but as a full-time father. His wife was the primary breadwinner, and with fewer roles coming his ...

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At the sixth annual Snap Partner Summit, held on 17 September 2024, Snap Inc. unveiled a series of developments poised to reshape its engagement with creators and users alike. The event, which brought ...

The initiative aims to set global advertising benchmarks, focusing on sustainability and ethical AI use, to protect consumers ...

From print ads to AI, JCBL Group’s corporate communication head explains how marketing has evolved into a dynamic, consumer-driven experience that demands innovation.

2024 has marked a busy year for Dentsu in India, as the agency navigates global performance challenges while steering the group back toward positive organic growth. The company has taken several key ...