The idea is a “chance to do the biggest thing we’ve ever done as a company here,” Altman told OpenAI employees Wednesday.

With former Apple design guru Jony Ive's backing and support, things are about to get very interesting at OpenAI. What they come up with might not be an iPhone 2.0 but if done right, it could be the modern-day iPhone moment that fans and pundits have been waiting for.

Ive and the his creative collective Loveform started collaborating with OpenAI and Sam Altman two years ago, the ChatGPT maker said in a statement. The startup io was created to one year ago to develop,