HUL acquires 90.5% stake in Minimalist

HUL to acquire stake in Minimalist for Rs 2,670 crore; Peak XV bags 10X gains
HUL has acquired a 90.5% stake in Minimalist for Rs 2,670 crore, making it one of the biggest acquisitions in the country's startup ecosystem.
HUL to acquire direct-to-consumer brand Minimalist for nearly Rs 3,000 crore
ET first reported on January 3 that the deal was in the works. Founders Mohit and Rahul will continue to lead the business for two years.
HUL Acquires 90.5% of Minimalist in a Landmark ₹2,955 Cr Deal
In a historic move in India's direct-to-consumer (D2C) market, Hindustan Unilever Limited (HUL) paid ₹2,955 crore in pure cash to purchase a 90.5% share in the successful skincare business Minimalist.
HUL acquires over 90% stake in premium skincare brand Minimalist for ₹2,955 crore
Hindustan Unilever Ltd announced the acquisition of premium skincare brand Minimalist for ₹2,955 crore on Wednesday, January 22. The FMCG giant also recorded a 19% year-on-year growth in net profits for its Q3 results.
HUL To Acquire D2C Brand Minimalist At A Valuation Of INR 2,955 Cr
FMCG giant Hindustan Unilever Ltd (HUL) has signed an agreement to acquire D2C brand Minimalist for a cash consideration of INR 2,670 Cr
HUL to acquire a 90.5% stake in beauty brand Minimalist by Q1 of FY 2026
The current Minimalist team led by Mohit and Rahul will continue to operate the business in collaboration with HUL.
HUL acquires 90.5% stake in beauty start-up Minimalist for ₹2,955cr
India's leading FMCG giant Hindustan Unilever (HUL) has announced the acquisition of a 90.5% stake in Jaipur-based direct-to-consumer (D2C) beauty brand Minimalist. The deal values the company at a pre-money enterprise value of ₹2,955 crore.
HUL Acquires Skincare Brand Minimalist in INR 2,955 Cr Deal to Expand Beauty Portfolio
HUL has signed a share purchase agreement to acquire 90.5% of Minimalist's shares for INR 2,670 crore through a secondary buyout, complemented by a primary infusion of INR 45 crore into the company.
Hindustan Unilever Acquires 90% Stake In Skincare Brand Minimalist For Rs 2,955 Crore
FMCG giant Hindustan Unilever Limited (HUL) has acquired a 90.5 per cent stake in a skincare startup, Minimalist for Rs 2,955 crore in an all-cash transaction, the company announced alongside its quarterly results on Wednesday.
Unilever's India Unit Will Acquire Premium Beauty Brand Minimalist
PARIS - Unilever's India unit is acquiring Minimalist, a premium beauty brand born in India. Financial terms of the deal were not disclosed. But Hindustan Unilever Ltd. said it is taking a 90.5 percent stake in the company through secondary buyouts plus primary infusion.
What the Minimalist acquisition means for HUL
The deal aligns with Hindustan Unilever's intent to transform its beauty and well-being portfolio into ‘high-growth’ premium ...
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